Similar Search Results

The persuasive effects of scarcity messages on impulsive buying in live-streaming e-commerce : the moderating role of time scarcity

Hao, Shuaikang; Huang, Ling - In: Asia Pacific journal of marketing and logistics 37 (2025) 2, pp. 441-459

Persistent link: https://www.econbiz.de/10015211065

Examining the Airbnb accommodation experience in Hangzhou through the lens of the Experience Economy Model

Bao, Yafang; Ma, Emily; La, Liqing; Xu, Feifei; Huang, … - In: Journal of vacation marketing 28 (2022) 1, pp. 95-116

Persistent link: https://www.econbiz.de/10012872459

What does the audience care? : the effects of travel vlog information quality on travel intention

Zhou, Xiaorui; Wong, Jose Weng Chou; Xie, Dengming; … - In: Total quality management & business excellence 34 (2023) 15/16, pp. 2201-2219

Persistent link: https://www.econbiz.de/10014443914

How the time-scarcity feature of live-streaming e-commerce affects impulsive buying

Hao, Shuaikang; Huang, Ling - In: The service industries journal 43 (2023) 11/12, pp. 875-895

Persistent link: https://www.econbiz.de/10014321630

When payments go social : the use of person-to-person payment methods attenuates the endowment effect

Huang, Liang; Savary, Jennifer - In: Journal of marketing research 60 (2023) 3, pp. 585-601

Persistent link: https://www.econbiz.de/10014294953

How the source dynamism of streamers affects purchase intention in live streaming e-commerce : considering the moderating effect of Chinese consumers’ gender

Peng, Lifang; Zhang, Na; Huang, Ling - In: Journal of retailing and consumer services 81 (2024), pp. 1-13

Streamers, as innovative web influencers and persuaders, have played a crucial role in business marketing success. Extensive research has shown that the characteristics of streamers impact consumers' purchase intentions. However, there is limited research on how the source dynamism of streamers...

Persistent link: https://www.econbiz.de/10015116762