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~subject:"Consumer behaviour"
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Consumer behaviour
Preismanagement
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Faßnacht, Martin
11
Kluge, Philipp Nikolaus
2
Unterhuber, Sebastian
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1
Benoit, Sabine
1
Brexendorf, Tim Oliver
1
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International journal of retail & distribution management
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Journal of business research : JBR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
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Journal of service research : JSR
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Loyalty determinants : literature review and development of an integrative model of customer loyalty
Faßnacht, Martin
;
Daus, Philip W.
-
2004
Persistent link: https://www.econbiz.de/10002485261
Saved in:
2
Online grocery shopping : determinants of online impulse buying behavior
Faßnacht, Martin
;
Wriedt, Stefanie
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 269-283)
.
2011
Persistent link: https://www.econbiz.de/10009241261
Saved in:
3
Luxury web atmospherics : an examination of homepage design
Kluge, Philipp Nikolaus
;
Königsfeld, Jerome Alexander
; …
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 901-916
Persistent link: https://www.econbiz.de/10010203011
Saved in:
4
Uncovering collaborative value creation patterns and establishing corresponding customer roles
Moeller, Sabine
;
Ciuchita, Robert
;
Mahr, Dominik
; …
- In:
Journal of service research : JSR
16
(
2013
)
4
,
pp. 471-487
Persistent link: https://www.econbiz.de/10010203524
Saved in:
5
Extending downward is not always bad : perent brand evaluations after brand extension to higher and lower price and quality levels
Goetz, Daniela Maria
;
Faßnacht, Martin
;
Rumpf, Katia
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 303-324
Persistent link: https://www.econbiz.de/10010362936
Saved in:
6
Retaining customers with shopping convenience
Benoit, Sabine
;
Faßnacht, Martin
;
Ettinger, Andreas
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
4
,
pp. 313-329
Persistent link: https://www.econbiz.de/10003940837
Saved in:
7
Consumer response to online/offline price differentiation
Faßnacht, Martin
;
Unterhuber, Sebastian
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 137-148
Persistent link: https://www.econbiz.de/10011434129
Saved in:
8
Selling luxury goods online : effects of online accessibility and price display
Kluge, Philipp Nikolaus
;
Faßnacht, Martin
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 1065-1082
Persistent link: https://www.econbiz.de/10011505978
Saved in:
9
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
10
Channel-based price differentiation : literature review and empirical consumer research
Unterhuber, Sebastian
-
2015
Persistent link: https://www.econbiz.de/10011552220
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