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Segmenting university graduates on the basis of perceived value, image and identification
Jiménez-Castillo, David; Sánchez-Fernández, Raquel; … - In: International review on public and non-profit marketing 10 (2013) 3, pp. 235-252
Persistent link: https://www.econbiz.de/10010193209
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The conceptualisation and measurement of consumer value in services
Sánchez-Fernández, Raquel; Iniesta-Bonillo, M. Ángeles; … - In: International journal of market research : JMRS ; the … 51 (2009) 1, pp. 93-113
Persistent link: https://www.econbiz.de/10003804976
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The concept of perceived value : a systematic review of the research
Sánchez-Fernández, Raquel; Iniesta-Bonillo, M. Ángeles - In: Marketing theory 7 (2007) 4, pp. 427-451
Persistent link: https://www.econbiz.de/10003628337
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How social media influencers affect behavioural intentions towards recommended brands : the role of emotional attachment and information value
Sánchez-Fernández, Raquel; Jiménez-Castillo, David - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1123-1147
Persistent link: https://www.econbiz.de/10012623856
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The inter-variable perspective on consumer value research : a personal documented view
Sánchez-Fernández, Raquel; Gallarza, Martina G. - In: Value in marketing : retrospective and perspective stance, (pp. 90-125). 2020
Persistent link: https://www.econbiz.de/10012151128
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Exploring the concept of perceived sustainability at tourist destinations : a market segmentation approach
Sánchez-Fernández, Raquel; Iniesta-Bonillo, M. Ángeles; … - In: Journal of travel and tourism marketing 36 (2019) 2, pp. 176-190
Persistent link: https://www.econbiz.de/10012179387
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Active and reactive value dimensions : a dynamic-based perspective in the hotel sector
Gallarza, Martina G.; Sánchez-Fernández, Raquel; … - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 7, pp. 1436-1473
Persistent link: https://www.econbiz.de/10013387412
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A review of consumer affinity research : recent advances and future directions
Serrano-Arcos, M. Mar; Sánchez-Fernández, Raquel; … - In: International marketing review 39 (2022) 5, pp. 1252-1282
Persistent link: https://www.econbiz.de/10013455463
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Understanding the origin and evolution of affinity as a multidisciplinary concept : a conceptual approach to consumer affinity
Serrano-Arcos, M. Mar; Sánchez-Fernández, Raquel; … - In: Psychology & marketing 39 (2022) 11, pp. 2130-2152
Persistent link: https://www.econbiz.de/10013465151