Active and reactive value dimensions : a dynamic-based perspective in the hotel sector
Year of publication: |
2022
|
---|---|
Authors: | Gallarza, Martina G. ; Sánchez-Fernández, Raquel ; Arteaga-Moreno, Francisco ; Del Chiappa, Giacomo |
Subject: | consumer value | dynamicity | hotels | loyalty | satisfaction | value co-creation | Hotellerie | Hotel industry | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
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