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What makes consumers trust and adopt fintech? : an empirical investigation in China

Roh, Taewoo; Yang, Young Soo; Xiao, Simon Shufeng; … - In: Electronic commerce research 24 (2024) 1, pp. 3-35

Persistent link: https://www.econbiz.de/10015062038

The impact of country of origin on context effects in choice

Kim, Moon-Yong; Park, Byung Il - In: International marketing review 34 (2017) 6, pp. 706-734

Persistent link: https://www.econbiz.de/10011799773

Unveiling ways to reach organic purchase : green perceived value, perceived knowledge, attitude, subjective norm, and trust

Roh, Taewoo; Seok, Junhee; Kim, Yaeri - In: Journal of retailing and consumer services 67 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013364463

Power of agglomeration on electronic word-of-mouth in the restaurant industry : exploring the moderation role of review quality difference

Kim, Yanghee; Lee, Minwoo; Kim, Byung-Do; Roh, Taewoo - In: Journal of retailing and consumer services 78 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015085053

Capturing OTT users in an emerging market : insights on quality of OTT service and behavioral intentions through extended technology acceptance model

Kim, Yanghee; Oyunbold, Bodibold; Roh, Taewoo - In: Journal of retailing and consumer services 81 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015116755

Consumers’ attention, experience, and action to organic consumption : the moderating role of anticipated pride and moral obligation

Chae, Myoung-Jin; Kim, Yanghee; Roh, Taewoo - In: Journal of retailing and consumer services 79 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015098531

The influence of personal tendencies, situational power state, and social exclusion on distinctive consumption choice

Kim, Hyunwoo; Park, Byungik; Lim, Choong Hoon; Chang, Jisuk - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 3, pp. 215-227

Persistent link: https://www.econbiz.de/10012815634

The influence of music on self-paced fitness consumers' perceived motivational qualities and optimal level of emotional state and satisfaction with exercise experience

Williams, Antonio S.; Park, Byungik; Pedersen, Zack P. - In: International journal of sport management and marketing … 23 (2023) 4, pp. 310-326

Persistent link: https://www.econbiz.de/10014311074

The Effect of eWOM on Purchase Intention for Korean-brand Cars in Russia : The Mediating Role of Brand Image and Perceived Quality

Evgeniy, Yu - 2019

Purpose – This paper tried to identify the impact of electronic word of mouth (eWOM) on purchase intention (PI) of Korean-brand cars in the context of Russian consumers, taking into consideration the credibility, quality, and quantity of eWOM while also considering the mediation effects of...

Persistent link: https://www.econbiz.de/10012858843