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The Value Effect of Serving Overconfident Customers

Fang, Yiwei; Hasan, Iftekhar; Lin, Chih-Yung - 2022

This paper examines whether the overconfidence of a downstream customer firm’s CEO affects the value of its upstream supplier firms. We find that CEO overconfidence positively influences investor opinion regarding upstream supplier firm value in an environment of information asymmetry (proxied...

Persistent link: https://www.econbiz.de/10014361337

The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness

Hu, Miao; Chen, Jie; Alden, Dana L.; Chen, Qimei - In: Journal of international marketing 31 (2023) 1, pp. 49-68

Persistent link: https://www.econbiz.de/10014233451

Customer segmentation and ex ante fairness : a queueing perspective

Liu, Jian; Zhou, Yong-Pin; Chen, Jian - In: Production and operations management : the flagship … 32 (2023) 10, pp. 3246-3265

Persistent link: https://www.econbiz.de/10014430726

Evaluating the ending-9 pricing strategy along the online shopping funnel

Chen, Jialie - In: Production and operations management : the flagship … 32 (2023) 11, pp. 3469-3483

Persistent link: https://www.econbiz.de/10014430836

A systematic literature review of virtual embodied experience

Chen, Juan; Ning, Changhui; Chen, Congbo - In: Psychology & marketing 40 (2023) 11, pp. 2167-2185

Persistent link: https://www.econbiz.de/10014432387

How electronic word of mouth dynamically influences product sales and supplies : an evidence from China film industry

Chen, Jia; Chen, Xingtong; Chao, Xiangrui; Wang, Haomin - In: Economic research 35 (2022) 1,1, pp. 637-656

Persistent link: https://www.econbiz.de/10014380463

The effect of repeat purchase information in electronic word-of-mouth (eWOM) on purchase intention

Li, Shang; Chen, Jie; Chen, Yiwen - In: Journal of consumer behaviour 22 (2023) 6, pp. 1493-1508

Persistent link: https://www.econbiz.de/10014440226

Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers

Pittman, Matthew; Read, Glenna L.; Chen, Jie - In: Journal of current issues and research in advertising 42 (2021) 2, pp. 175-196

Persistent link: https://www.econbiz.de/10012582520

When in Rome! : complaint contagion effect in multi-actor service ecosystems

Chen, Ke; Chen, Jianxun; Zhan, Wu; Sharma, Piyush - In: Journal of business research : JBR 121 (2020), pp. 628-641

Persistent link: https://www.econbiz.de/10012417383

Insight is power : understanding the terms of the consumer-firm data exchange

Krafft, Manfred; Kumar, Vikas; Harmeling, Colleen; … - In: Journal of retailing 97 (2021) 1, pp. 133-149

Persistent link: https://www.econbiz.de/10012514585