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Customer engagement, innovation, and sustainable consumption : analyzing personalized, innovative, sustainable phygital products

Anwar, Rana Salman; Ahmed, Rizwan Raheem; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-14

Purpose - This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital products on patronage intention. Furthermore, this...

Persistent link: https://www.econbiz.de/10015192368

Lithuanian consumer`s willingness to pay and feed-in prices for renewable electricity

Štreimikienė, Dalia; Mikalauskiene, Asta - In: Amfiteatru economic : an economic and business research … 16 (2014) 36, pp. 594-605

Persistent link: https://www.econbiz.de/10010394044

Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries

Ahmed, Rizwan Raheem; Vveinhardt, Jolita; … - In: Journal of business economics and management 18 (2017) 6, pp. 1115-1134

Persistent link: https://www.econbiz.de/10011781028

Innovative user engagement and playfulness on adoption intentions of technological products : evidence from SEM-based multivariate approach

Hussain, Saima; Qazi, Sara; Ahmed, Rizwan Raheem; … - In: Economic research 32 (2019) 1,1, pp. 555-577

Persistent link: https://www.econbiz.de/10012388213

Impact of hotel service quality on the loyalty of customers

Jasinskas, Edmundas; Štreimikienė, Dalia; Svagzdiene, … - In: Economic research 29 (2016) 1, pp. 559-572

Persistent link: https://www.econbiz.de/10012221720

The integration of corporate social responsibility and marketing concepts as a business strategy : evidence from SEM-based multivariate and Toda-Yamamoto causality models

Štreimikienė, Dalia; Ahmed, Rizwan Raheem - In: Oeconomia Copernicana 12 (2021) 1, pp. 125-157

Persistent link: https://www.econbiz.de/10012615952

Food waste in the retail sector : a survey-based evidence from Central and Eastern Europe

Eičaitė, Ovidija; Baležentis, Tomas; … - In: Journal of retailing and consumer services 69 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013401768

Effect of social media marketing of luxury brands on brand equity, customer equity and customer purchase intention

Ahmed, Rizwan Raheem; Zaidi, Erum Zahoor; Kazmi, Syed … - In: Amfiteatru economic : an economic and business research … 25 (2023) 62, pp. 265-282

The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity. For this purpose, we employed structural equation modeling using Smart-PLS 3.0, the data of 312 respondents were collected through structured...

Persistent link: https://www.econbiz.de/10014464214

Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media

Bargoni, Augusto; Giachino, Chiara; Gutuleac, Rada; … - In: Psychology & marketing 41 (2024) 5, pp. 1115-1132

Persistent link: https://www.econbiz.de/10014530974