The study highlights the importance of sales promotional tools on consumer buying behavior. The industry selected in the research is textile. The brands in the study are Khaddi, Gul Ahmed, Junaid Jamshed, Alkaram, Sana Safinaz and Bonanza Satrangi. The independent variables in the study are...

This research aims to investigate the influence of perceived ease of use and perceived risk on intention to use mobile payment servicesin Pakistan via mediating role of perceived trust. A total of 320 smartphoneusers were approached using a questionnaire-based survey method and hypotheses were...