Green public procurement is considered an environmental policy tool with great potential. Having been charged with the responsibility of transforming greenness into a shared social norm, Green public procurement has the potential to play an exemplary and guiding role for the individual consumer....

Network effects and standards competition introduce significant uncertainty into consumers' new-product adoption decisions, creating a substantial challenge to the success of innovating firms. While the literature has highlighted the importance of establishing a large installed-user base (the...

Social media provide an unparalleled platform for consumers to publicize their personal evaluations of purchased products and thus facilitate word-of-mouth communication. This paper examines relationships between consumer posting behavior and marketing variables - such as product price and...