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Attracting more meaningful interactions : the impact of question and product types on comments on social media advertisings
Li, You; Chang, Yaping; Liang, Zhehao - In: Journal of business research : JBR 150 (2022), pp. 89-101
Persistent link: https://www.econbiz.de/10013365601
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Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You; Geng, Lixiao; Chang, Yaping; Ning, Peng - In: Psychology & marketing 40 (2023) 12, pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
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Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping; Li, You; Yan, Jun; Kumar, V. - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
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The value of psychological ownership : how buy-online-and-pick-up-in-store enhances consumer loyalty
Li, You; Chang, Yaping; Li, Zhen; Geng, Lixiao - In: European journal of marketing 58 (2024) 1, pp. 119-142
Persistent link: https://www.econbiz.de/10014466296
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The impact of service robots in retail : exploring the effect of novelty priming on consumer behavior
Wang, Yawei; Kang, Qi; Zhou, Shoujiang; Dong, Yuanyuan; … - In: Journal of retailing and consumer services 68 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013366275
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Enjoy to read and enjoy to shop : an investigation on the impact of product information presentation on purchase intention in digital content marketing
Fan, Liu; Wang, Yawei; Mou, Jian - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460829
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Wanted : contagious gameday staff : testing the effect of smiling on fan responses
Larson, Brian V.; Jensen, Ricard W.; Wang, Yawei - In: Services marketing quarterly 37 (2016) 2, pp. 71-79
Persistent link: https://www.econbiz.de/10011486819
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Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping; Li, Xinlan; Wang, Xingyu - In: Psychology & marketing 40 (2023) 12, pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
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The negative effect of name : mentions of frontline service employee name reduce online review persuasiveness
Li, Xinlan; Zhu, Dong Hong; Chang, Yaping - In: Journal of service research 27 (2024) 4, pp. 636-652
Persistent link: https://www.econbiz.de/10015375891
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The influence of seamless shopping experience on customers' word of mouth on social media
Li, Jingwen; Chang, Yaping - In: The journal of services marketing 38 (2024) 5, pp. 578-600
Persistent link: https://www.econbiz.de/10015110362