The growth of the "Internet" and the subsequent use of smartphones has led to heavy social media usage in recent years. Social media campaigns have been successful in influencing purchase intention. Ethnocentrism also affects the purchase intention (PI) of domestic products. ETH is an evolving...

Consumer product disposition is an area of research that needs particular attention to mitigate environmental pollution and natural resource conservation. Unlike product acquisition and consumption behaviour, consumer product disposition decisions and behaviour researches are limited. Few...

The aim of this research paper is to investigate the adoption of digital branding among specialty eatery start-ups in a post-pandemic environment. The study analyses the relevance of digital branding's advantages and drawbacks, and examines the intention of specialty eateries to adopt digital...