This paper studies strategic consumer shopping behavior in response to a macroeconomic policy in the case of currency reform, and quantifies its unintended consequences for retailers vis-a-vis the policy goal. Using transaction-level data from a large retail chain in India, we document consumer...

Many multi-product firms see new customers churning quickly after limited product experiences. The paper examines whether early churn is solely driven by customers' low preferences for a given firm or is affected by incomplete information about available products, using individual-level ticket...