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Singh, Alok Kumar; Kapoor, Rohit - In: Global business review 17 (2016) 3, pp. 524-540

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Personalization in personalized marketing : trends and ways forward

Chandra, Shobhana; Verma, Sanjeev; Lim, Weng Marc; … - In: Psychology & marketing 39 (2022) 8, pp. 1529-1562

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Modeling passengers' future behavioral intentions in airline industry using SEM

Singh, Alok Kumar - In: Journal of advances in management research : JAMR 12 (2015) 2, pp. 107-127

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Fear of missing out and revenge travelling : the role of contextual trust, experiential risk, and cognitive image of destination

Lim, Weng Marc; Sahoo, Saumyaranjan; Agrawal, Ashima; … - In: Journal of travel and tourism marketing 40 (2023) 7, pp. 583-601

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Consumer's risk relieving strategy towards branded food outbreak : the case of Maggie noodles in India

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Beyond traditional word‐of‐mouth : An expanded model of customer‐driven influence

Blazevic, Vera; Hammedi, Wafa; Garnefeld, Ina; Rust, … - In: Journal of Service Management 24 (2013) 3, pp. 294-313

Purpose – Business and academia alike have become aware of the crucial role of customer‐to‐customer interactions. Facilitated by the increasing customer connectedness through online media possibilities, companies need to understand how customers influence each other and how to manage these...

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The intensity of ethnic affiliation : a study of the sociology of Hispanic consumption

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Why customers won't relate : obstacles to relationship marketing engagement

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Gender differences in trust formation in virtual communities

Porter, Constance Elise; Donthu, Naveen; Baker, Andrew M. - In: Journal of marketing theory and practice 20 (2012) 1, pp. 39-58

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Effects of cognitive age, dispositional time perceptions, and time view manipulations on product attribute evaluations

Wei, Yujie; Donthu, Naveen; Bernhardt, Kenneth L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2171-2177

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