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Consumer behaviour
Multinationales Unternehmen
28
Transnational corporation
28
Emerging economies
21
Schwellenländer
21
Konsumentenverhalten
18
Marketing management
15
Marketingmanagement
15
Firm performance
14
Innovation
14
Unternehmenserfolg
14
Supplier relationship management
13
International market entry
12
Internationaler Markteintritt
12
Lieferantenmanagement
12
Innovation management
11
Innovationsmanagement
11
Globalisierung
10
Globalization
10
Brand management
9
Business start-up
9
Entrepreneurship
9
KMU
9
Markenführung
9
Marketing
9
SME
9
Unternehmensgründung
9
Beziehungsmarketing
8
Brand image
8
Dynamic capabilities
8
Dynamische Kompetenzen
8
Entrepreneurship approach
8
Markenimage
8
Relationship marketing
8
Strategic alliance
8
Strategic management
8
Strategische Allianz
8
Strategisches Management
8
Business network
7
International marketing
7
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English
18
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Khan, Huda
14
Lee, Richard
9
Cavusgil, Erin
4
Lockshin, Larry
4
Bellman, Steven
2
Islam, Tahir
2
Lockshin, Lawrence S.
2
Rasul, Tareq Faizur
2
Rather, Raouf Ahmad
2
Saeed, Muhammad Rashid
2
Akhtar, Nadeem
1
Atanassova, Iva
1
Buckley, Jonathan
1
Cavusgil, S. Tamer
1
Chrysochou, Polymeros
1
Cohen, Justin
1
Corsi, Armando
1
Deligonul, Seyda
1
Ghaffar, Abdul
1
Gupta, Narain
1
Kardes, Ilke
1
Khan, Imran
1
Khan, Zaheer
1
Kim, Daekwan
1
Kincl, Tomas
1
Kutlubay, Omer Cem
1
Lau, Hei Tong
1
Lockshin, Larry S.
1
Midgley, Ryan
1
Parrey, Shakir Hussain
1
Sardana, Deepak
1
Satar, Mir Shahid
1
Sharma, Anshuman
1
Sharp, Anne
1
Siddiqi, Umar Iqbal
1
Trinh, Giang
1
Yang, Song
1
Yayla, Serdar
1
Yeniyurt, Sengun
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European journal of marketing
3
International business review : the official journal of the European International Business Academy
2
Journal of business research : JBR
2
The journal of product & brand management
2
Australasian marketing journal
1
Critical perspectives on international business
1
International journal of hospitality management
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series
1
Routledge advances in management and business studies
1
The journal of consumer marketing
1
The service industries journal
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ECONIS (ZBW)
18
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1
Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
Saved in:
2
A sustainable retailer's journey to sustainable practices : prioritizing the customer and the planet
Ghaffar, Abdul
;
Islam, Tahir
;
Khan, Huda
;
Kincl, Tomas
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364468
Saved in:
3
Eliciting consumer-engagement and experience to foster consumer-based-brand-equity : moderation of perceived-health-beliefs
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Parrey, Shakir …
- In:
The service industries journal
45
(
2025
)
2
,
pp. 277-302
Persistent link: https://www.econbiz.de/10015194288
Saved in:
4
The effects and mechanism of discounting unit price
Khan, Huda
;
Saeed, Muhammad Rashid
;
Bellman, Steven
; …
- In:
European journal of marketing
58
(
2024
)
8
,
pp. 1941-1967
Persistent link: https://www.econbiz.de/10015198397
Saved in:
5
Construal level theory in advertising research : A systematic review and directions for future research
Saeed, Muhammad Rashid
;
Khan, Huda
;
Lee, Richard
; …
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015144095
Saved in:
6
Do ethnic cues improve advertising effectiveness for ethnic consumers?
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 218-226
Persistent link: https://www.econbiz.de/10011383312
Saved in:
7
Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
Saved in:
8
When is it necessary to localise product packaging?
Khan, Huda
;
Lockshin, Larry
;
Lee, Richard
;
Corsi, Armando
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
Saved in:
9
The effects of packaging localisation of Western brands in non-Western emerging markets
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 589-599
Persistent link: https://www.econbiz.de/10011801126
Saved in:
10
Purchasing behaviour of ethnicities : are they different?
Trinh, Giang
;
Khan, Huda
;
Lockshin, Lawrence S.
- In:
International business review : the official journal of …
29
(
2020
)
4
,
pp. 1-7
Persistent link: https://www.econbiz.de/10012303652
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