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Mobile banking services adoption in India : the current scenario
Arora, Amit Kumar; Sharma, Dhruv - In: International journal of business and globalisation : IJBG 35 (2023) 3, pp. 235-248
Persistent link: https://www.econbiz.de/10015057511
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Product specific values and personal values together better explains green purchase
Bhardwaj, Seema; Sreen, Naman; Das, Manish; Chitnis, Asmita - In: Journal of retailing and consumer services 74 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014364529
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What drives new luxury consumption? : application of schema congruity theory and heuristic systematic framework
Soni, Nitin; Kumar, Sushant - In: Asia Pacific journal of marketing and logistics 36 (2024) 9, pp. 2213-2233
Persistent link: https://www.econbiz.de/10015210751
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How social media marketing activities affect brand loyalty? : mediating role of brand experience
Kumar, Sushant; Hsieh, Jung-Kuei - In: Asia Pacific journal of marketing and logistics 36 (2024) 10, pp. 2300-2323
Persistent link: https://www.econbiz.de/10015210759
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A multi-phase qualitative study on consumers' barriers and drivers of electric vehicle use in India : policy implications
Jain, Shanu; Gautam, Shalini; Malik, Priyanka; Kumar, … - In: Energy policy : the international journal of the … 196 (2025), pp. 1-13
Persistent link: https://www.econbiz.de/10015165215
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Customer retention through prioritization : integrating time-dependent context of relationship dynamics
Mathur, Manisha; Kumar, S. - In: Journal of international consumer marketing 25 (2013) 5, pp. 332-343
Persistent link: https://www.econbiz.de/10010210567
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Why do athletes consume luxury brands? : a study on motivations and values from the lens of theory of prestige consumption
Akoğlu, Halil Erdem; Yildiz, Kadir; Kumar, Sushant - In: Marketing intelligence & planning 42 (2024) 5, pp. 871-889
Persistent link: https://www.econbiz.de/10015056913
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Navigating consumer preferences : an examination of organized retail satisfaction in a South Indian locale
Kumar, S.; Guru, G. Bala Deva; Sridharan, P. - In: South Asian journal of management : SAJM 31 (2024) 1, pp. 130-147
Persistent link: https://www.econbiz.de/10014634805
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Revisiting the impact of consumers' need for touch on webrooming intention : the perspective of maximizing mindset theory
Hsieh, Jung-Kuei; Kumar, Sushant - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 688-708
Persistent link: https://www.econbiz.de/10015062845
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Re-examining the showrooming phenomenon : the moderating role of consumers' maximizing tendency
Hsieh, Jung-Kuei; Kumar, Sushant; Ko, Ning-Yu - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 334-355
Persistent link: https://www.econbiz.de/10014486745