Motivated by direct interactions with practitioners and real-world data, we study a monopoly firm selling multiple substitute products to customers characterized by their different social network degrees. Under the multinomial logit model framework, we assume that the utility a customer with a...

We consider an assortment optimization problem where the customer may purchase multiple products and possibly more than one unit of each product purchased. We adopt the customer consumption model based on the Multiple-Discrete-Choice (MDC) model proposed by Huh and Li (2021). We identify...