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Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
Fajardo, Tatiana M.; Townsend, Claudia; Bolander, Willy - In: Journal of marketing 82 (2018) 2, pp. 142-152
Persistent link: https://www.econbiz.de/10011810277
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Engagement in social networks : a multi-method study in non-profits organizations
Klafke, Renata V.; Gomes, Paulo M.; Mendonça Junior, … - In: International review on public and non-profit marketing 18 (2021) 2, pp. 295-315
Persistent link: https://www.econbiz.de/10012545542
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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz; Ray, Subhasis - In: Management research review 45 (2022) 4, pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
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The number but not the variety of nonprofit organizations affects donations : evidence from an experiment
Degli Antoni, Giacomo; Faillo, Marco - In: International review of economics : RISEC 68 (2021) 3, pp. 281-299
Persistent link: https://www.econbiz.de/10014251820
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Die Akquisition von Spenden als eine Herausforderung für das Marketing
Schneider, Willy - 1996
Persistent link: https://www.econbiz.de/10000584022
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Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid; Nilsson, Artur; Västfjäll, Daniel - In: Journal of nonprofit & public sector marketing 30 (2018) 4, pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
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No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong; Niu, Huan; Wang, Han - In: International review on public and non-profit marketing 21 (2024) 1, pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
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Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda; Karabas, Ismail; King, Skyler - In: Journal of nonprofit & public sector marketing 34 (2022) 5, pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
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Leveraging celebrities with inconsistent attractiveness and credibility for charitable endorsement : A cue diagnosticity perspective
Gong, Heming; Bian, Xuemei; Zheng, Chundong - In: Journal of retailing and consumer services 78 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015095107
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Antecedents of donors' trust and donation behaviour towards charity organisation : empirical evidence from Pakistan
Yasir Aziz; Fadillah Mansor; Luqman Haji Abdullah; … - In: Middle East journal of management : MEJM 11 (2024) 5, pp. 565-587
Persistent link: https://www.econbiz.de/10015056755