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Creating multi-sensory experiences in luxury marketing
Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 6, pp. 60-68
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010256431
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Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 705-715
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010197484
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Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: Journal of fashion marketing and management 17 (2013) 4, pp. 390-402
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010198008
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What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Psychology & marketing 29 (2012) 12, pp. 1018-1034
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009691188
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Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane; Wiedmann, Klaus-Peter; Hennigs, Nadine - In: Luxury marketing : a challenge for theory and practice, (pp. 261-277). 2013
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009667672
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Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 544-566
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009568323
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The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption
Hennings, Nadine; Wiedmann, Klaus-Peter; Klarmann, … - In: International journal of retail & distribution management 43 (2015) 10/11, pp. 922-939
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011505887
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Consumer culture : literature review
Wiedmann, Klaus-Peter; Hennigs, Nadine; Behrens, Stefan; … - In: Consumption culture in Europe : insight into the …, (pp. 72-99). 2013
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009720268
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Luxury marketing : a challenge for theory and practice
Wiedmann, Klaus-Peter (ed.); Hennigs, Nadine (ed.) - 2013
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014011384
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Luxury Marketing : A Challenge for Theory and Practice
Wiedmann, Klaus-Peter - 2013
Luxury Marketing A Challenge for Theory and Practice The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014016246