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Hernandez, Monica D.; Minor, Michael - In: International marketing review 27 (2010) 5, pp. 579-593

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Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael; … - In: European journal of marketing : EJM 46 (2012) 5, pp. 712-732

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Hernandez, Monica D.; Nasif, Nese; Malzer, Kai; Minor, … - In: The international review of retail, distribution and … 27 (2017) 4, pp. 424-433

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Hernandez, Monica D.; Wang, Yong Jian; Sheng, Hong; … - In: The journal of consumer marketing 34 (2017) 1, pp. 1-10

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Hernandez, Monica D. - 2005

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Hernandez, Monica D. - In: Young consumers : insight and ideas for responsible … 9 (2008) 3, pp. 112-120

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Hernandez, Monica D.; Chapa, Sindy - In: Journal of marketing communications 16 (2010) 1/2, pp. 59-68

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Hernandez, Monica D.; Vicdan, Handan - In: The international review of retail, distribution and … 24 (2014) 3, pp. 347-360

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Hernandez, Monica D.; Vicdan, Handan - In: Journal of retailing and consumer services 21 (2014) 3, pp. 401-406

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