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Consumer behaviour
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Iyer, Gopalkrishnan R.
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Journal of retailing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Consumer trial, continuous use, and economic benefits of a retail service innovation : the case of the personal shopping assistant
Evanschitzky, Heiner
;
Iyer, Gopalkrishnan R.
;
Pillai, …
- In:
The journal of product innovation management : an …
32
(
2015
)
3
,
pp. 459-475
Persistent link: https://www.econbiz.de/10011441406
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2
Consumer revenge using the Internet and social media : an examination of the role of service failure types and cognitive appraisal processes
Obeidat, Zaid Mohammad Ibrahim
;
Xiao, Sarah Hong
;
Iyer, …
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 496-515
Persistent link: https://www.econbiz.de/10011674019
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3
Consequences of perceived crowding : a meta-analytical perspective
Blut, Markus
;
Iyer, Gopalkrishnan R.
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10012420852
Saved in:
4
Impulse buying : a meta-analytic review
Iyer, Gopalkrishnan R.
;
Blut, Markus
;
Xiao, Sarah Hong
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 384-404
Persistent link: https://www.econbiz.de/10012290959
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