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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
13
Advertising effects
5
Theorie
5
Theory
5
Werbewirkung
5
Marketing management
4
Marketingmanagement
4
Marktforschung
4
USA
4
United States
4
Werbung
4
Advertising
3
Brand management
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Markenführung
3
Market research
3
Absatzforschung
2
Brand
2
Cause-Related Marketing
2
Cause-related marketing
2
Computerspiel
2
Experiential consumption
2
Fundraising
2
Führungskräfte
2
Gerechtigkeit
2
Justice
2
Managers
2
Markenartikel
2
Preismanagement
2
Pricing strategy
2
Private consumption
2
Privater Konsum
2
Verbraucher
2
Video game
2
17.02.1985
1
2014-2016
1
Absatz
1
Absatztechnik
1
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Undetermined
6
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Article
8
Book / Working Paper
5
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Article in journal
8
Aufsatz in Zeitschrift
8
Collection of articles of several authors
2
Collection of articles written by one author
2
Sammelwerk
2
Sammlung
2
Language
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English
13
Author
All
Lutz, Richard J.
8
Kuo, Andrew
5
Alba, Joseph W.
2
Eisingerich, Andreas B
2
Hiler, Jacob L.
2
Park, C. Whan
2
Park, Jason Whan
2
Sheth, Jagdish N.
2
Alhouti, Sarah
1
Alvarez, Claudio
1
Baker, Thomas L.
1
Bettman, James R.
1
Boeker, Warren
1
Brinberg, David
1
Coleman, Joshua T.
1
Cook, Laurel Aynne
1
Dahl, Darren W.
1
Escalas, Jennifer Edson
1
Fennell, Patrick
1
Fennell, Patrick B.
1
Fournier, Susan
1
Hall, Kristina K. Lindsey
1
Hamilton Rice, Dan
1
Kassarjian, Harold H.
1
Kohls, Harper
1
Krishnan, Balaji C.
1
Moore-Shay, Elizabeth S.
1
Rice, Dan Hamilton
1
Schmitt, Bernd
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Legends in consumer behavior
1
Legends in marketing
1
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
1
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ECONIS (ZBW)
13
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1
From Super Mario to Skyrim : a framework for the evolution of video game consumption
Kuo, Andrew
;
Hiler, Jacob L.
;
Lutz, Richard J.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011685026
Saved in:
2
Why do we twitch? : vicarious consumption in video-game livestreaming
Kohls, Harper
;
Hiler, Jacob L.
;
Cook, Laurel Aynne
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 639-650
Persistent link: https://www.econbiz.de/10014332318
Saved in:
3
The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 78-88
Persistent link: https://www.econbiz.de/10010485549
Saved in:
4
How fitting! The influence of fence-context fit on price discrimination fairness
Kuo, Andrew
;
Rice, Dan Hamilton
;
Fennell, Patrick
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2634-2640
Persistent link: https://www.econbiz.de/10011506178
Saved in:
5
The moderating role of donation quantifiers on price fairness judgments
Fennell, Patrick B.
;
Coleman, Joshua T.
;
Kuo, Andrew
- In:
Journal of business research : JBR
110
(
2020
),
pp. 464-473
Persistent link: https://www.econbiz.de/10012237881
Saved in:
6
Socially responsible cocreation in service recovery : the role of pride in prosocial compensation
Alhouti, Sarah
;
Hall, Kristina K. Lindsey
;
Kuo, Andrew
; …
-
2025
Persistent link: https://www.econbiz.de/10015396299
Saved in:
7
Kids' consumption : how do children receive the relationships between advertisements and products?
Moore-Shay, Elizabeth S.
;
Lutz, Richard J.
-
1997
Persistent link: https://www.econbiz.de/10000979066
Saved in:
8
Contemporary perspectives in consumer research
Lutz, Richard J.
(
ed.
)
-
1981
Persistent link: https://www.econbiz.de/10000052801
Saved in:
9
Consumer behavior : conceptual foundations
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969718
Saved in:
10
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
1
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