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Re-investigating the nature of tangibility/intangibility and its influence on consumer experiences

Hellén, Katarina; Gummerus, Johanna - In: Journal of service management 24 (2013) 2, pp. 130-150

Persistent link: https://www.econbiz.de/10009742804

Happiness as a predictor of service quality and commitment for utilitarian and hedonic services

Hellén, Katarina; Sääksjärvi, Maria - In: Psychology & marketing 28 (2011) 9, pp. 934-957

Persistent link: https://www.econbiz.de/10009299414

Is consumer self-confidence a stable phenomenon? : the effect of mood on self-confidence dimensions

Hellén, Katarina; Sääksjärvi, Maria - In: Journal of customer behaviour 10 (2011) 3, pp. 223-243

Persistent link: https://www.econbiz.de/10009577350

Sometimes a celebrity holding a negative public image is the best product endorser

Sääksjärvi, Maria; Hellén, Katarina; Balabanis, George - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 421-441

Persistent link: https://www.econbiz.de/10011574403

Dieting, priming, food meanings and (un)healthy choices : when shoppers fall for pleasure

Luomala, Harri T.; Hellén, Katarina; Jokitalo, Maijastiina - In: Journal of retailing and consumer services 41 (2018), pp. 305-311

Persistent link: https://www.econbiz.de/10011808604

Customer engagement in a Facebook brand community

Gummerus, Johanna; Liljander, Veronica; Weman, Emil; … - In: Management Research Review 35 (2012) 9, pp. 857-877

Purpose – Customer engagement is a concept that has emerged recently to capture customers' total set of behavioral activities toward a firm. The purpose of this paper is to study the effect of customer engagement behaviors on perceived relationship benefits and relationship outcomes....

Persistent link: https://www.econbiz.de/10014952164

The role of brand images in consumer practices : uncovering embedded brand strength

Rindell, Anne; Korkman, Oskar; Gummerus, Johanna - In: The journal of product & brand management 20 (2011) 6, pp. 440-446

Persistent link: https://www.econbiz.de/10010217464

Customer engagement in a Facebook brand community

Gummerus, Johanna; Liljander, Veronica; Weman, Emil; … - In: Management research review 35 (2012) 9, pp. 857-877

Persistent link: https://www.econbiz.de/10009660470

The impact of storytelling on the consumer brand experience : the case of a firm-originated story

Lundqvist, Anna; Liljander, Veronica; Gummerus, Johanna; … - In: The journal of brand management : an international journal 20 (2012/13) 4, pp. 283-297

Persistent link: https://www.econbiz.de/10009729357

Am I worth it? : gifting myself with luxury

Kauppinen-Räisänen, Hannele; Finne, Åke; Gummerus, … - In: Journal of fashion marketing and management 18 (2014) 2, pp. 112-132

Persistent link: https://www.econbiz.de/10010384295