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More is not always better : determinants of choice overload and satisfaction with customization in fast casual restaurants
Park, Soona, (2022)
Customer effort in value cocreation activities : improving quality of life and behavioral intentions of health care customers
Sweeney, Jillian C., (2015)
Modelling the relationship between attribute satisfaction, overall satisfaction, and behavioural intentions in Australian ski resorts
Hall, John, (2017)
Sometimes a celebrity holding a negative public image is the best product endorser
Sääksjärvi, Maria, (2016)
Idea selection using innovators and early adopters
Sääksjärvi, Maria, (2019)
Happy people manage better in adverse services
Hellén, Katarina, (2011)