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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
10
Beziehungsmarketing
5
Relationship marketing
5
Social Web
5
Social web
5
Innovation
4
Online retailing
4
Online-Handel
4
Service innovation
4
Customer integration
3
Dienstleistungsinnovation
3
Innovation management
3
Innovationsmanagement
3
Kundenintegration
3
Theorie
3
Theory
3
Betriebliche Wertschöpfung
2
Brand experience
2
Brand loyalty
2
Classification
2
Continued usage intentions
2
Customer co-creation
2
Dienstleistung
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Herd behavior
2
Instagram
2
Internet marketing
2
Maximizing mindset theory
2
Mobile Anwendung
2
Mobile application
2
Mobile communications
2
Mobile phone
2
Mobilkommunikation
2
Mobiltelefon
2
Online-Marketing
2
Organizations
2
Service science
2
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7
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Article
10
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10
Aufsatz in Zeitschrift
10
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English
10
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Hsieh, Jung-Kuei
8
Kumar, Sushant
4
Hsieh, Jung-kuei
2
Hsieh, Yi-ching
2
Chiu, Hung-chang
1
Jain, Aarushi
1
Ko, Ning-Yu
1
Li, Hsiang-Tzu
1
Tang, Yu-chien
1
Tseng, Ching-Yin
1
Yang, Ya-ru
1
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Asia Pacific journal of marketing and logistics
2
Journal of retailing and consumer services
2
Electronic commerce research
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of services marketing
1
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ECONIS (ZBW)
10
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1
The impact of influencers' multi-SNS use on followers' behavioral intentions : an integration of cue consistency theory and social identity theory
Hsieh, Jung-Kuei
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014342233
Saved in:
2
The effects of transforming mobile services into mobile promotions
Hsieh, Jung-Kuei
- In:
Journal of business research : JBR
121
(
2020
),
pp. 195-208
Persistent link: https://www.econbiz.de/10012417338
Saved in:
3
How social media marketing activities affect brand loyalty? : mediating role of brand experience
Kumar, Sushant
;
Hsieh, Jung-Kuei
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
10
,
pp. 2300-2323
Persistent link: https://www.econbiz.de/10015210759
Saved in:
4
Customer response to web site atmospherics : task-relevant cues, situational involvement and PAD
Hsieh, Jung-kuei
;
Hsieh, Yi-ching
;
Chiu, Hung-chang
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 225-236
Persistent link: https://www.econbiz.de/10010403990
Saved in:
5
Exploring the disseminating behaviors of eWOM marketing: persuasion in online video
Hsieh, Jung-kuei
;
Hsieh, Yi-ching
;
Tang, Yu-chien
- In:
Electronic commerce research
12
(
2012
)
2
,
pp. 201-204
Persistent link: https://www.econbiz.de/10009567066
Saved in:
6
Exploring social influence on hedonic buying of digital goods-online games’ virtual items
Hsieh, Jung-Kuei
;
Tseng, Ching-Yin
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011873192
Saved in:
7
Impact of apps aesthetics on revisit intentions of food delivery apps : the mediating role of pleasure and arousal
Kumar, Sushant
;
Jain, Aarushi
;
Hsieh, Jung-Kuei
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665879
Saved in:
8
Exploring the fit between mobile application service and application privacy
Hsieh, Jung-Kuei
;
Li, Hsiang-Tzu
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 264-282
Persistent link: https://www.econbiz.de/10013407482
Saved in:
9
Revisiting the impact of consumers' need for touch on webrooming intention : the perspective of maximizing mindset theory
Hsieh, Jung-Kuei
;
Kumar, Sushant
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 688-708
Persistent link: https://www.econbiz.de/10015062845
Saved in:
10
Re-examining the showrooming phenomenon : the moderating role of consumers' maximizing tendency
Hsieh, Jung-Kuei
;
Kumar, Sushant
;
Ko, Ning-Yu
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 334-355
Persistent link: https://www.econbiz.de/10014486745
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