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Creating a positive brand image with a local adaptation advertising strategy: The Hyundai Santa F

Anne Raymond, Mary; Won Lim, Jong - In: New directions in international advertising research, (pp. 101-118). 2002

This paper provides a case study comparing the international advertising strategy that Hyundai Motor Company, Korea, utilized when they introduced the Hyundai Santa Fe in Korea and in the United States. Based on Hyundai's understanding of factors affecting standardization and adaptation...

Persistent link: https://www.econbiz.de/10015389220

Creating a positive brand image with a local adaptation advertising strategy : the Hyundai Santa Fe

Raymond, Mary Anne; Lim, Jong Won - In: New directions in international advertising research, (pp. 101-118). 2002

Persistent link: https://www.econbiz.de/10001785303

Consumer perceptions of health claims in advertisements and on food labels

Mazis, Michael B. - In: Journal of consumer affairs : official publication of … 31 (1997) 1, pp. 10-26

Persistent link: https://www.econbiz.de/10001221262

A multi-method investigation of consumer response to marketing activities during life transitions

Hopkins, Christopher D.; Wood, Chales; Siemens, Jennifer; … - In: The journal of consumer marketing 31 (2014) 1, pp. 39-53

Persistent link: https://www.econbiz.de/10010254009

Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople

Moore, Jesse N.; Hopkins, Christopher D.; Raymond, Mary Anne - In: Journal of internet commerce 12 (2013) 1/4, pp. 48-75

Persistent link: https://www.econbiz.de/10010248490

Can consumers recognize misleading advertising content in a media rich online environment?

Mitra, Anu; Raymond, Mary Anne; Hopkins, Christopher D. - In: Psychology & marketing 25 (2008) 7, pp. 655-674

Persistent link: https://www.econbiz.de/10003748354

Being inclusive means being accessible : problems with digital media for visually impaired consumers

Raymond, Mary Anne; Smith, Hillary Ruth; Carlson, Les - In: Journal of global scholars of marketing science : … 34 (2024) 1, pp. 5-18

Persistent link: https://www.econbiz.de/10014487479