Narrow search
Showing 1 - 9 of 9
Cover Image
Volunteering as a mechanism to reduce guilt over purchasing luxury items
Jeong, Hyo-Jin; Koo, Dong-Mo - In: The journal of product & brand management 24 (2015) 7, pp. 758-769
Persistent link: https://www.econbiz.de/10011416940
Cover Image
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Cover Image
The strength of no tie relationship in an online recommendation : focused on interactional effects of valence, tie strength, and type of service
Koo, Dong-mo - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1163-1183
Persistent link: https://www.econbiz.de/10011338807
Cover Image
Different impacts of normative influences on pro-environmental purchasing behavior explained by differences in individual characteristics
Ahn, Jung-min; Koo, Dong-mo; Chang, Heung-seub - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 163-182
Persistent link: https://www.econbiz.de/10010405825
Cover Image
Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
Cover Image
Personal values as underlying motives of shopping online
Koo, Dong-Mo; Kim, Jae-Jin; Lee, Sang-Hwan - In: Asia Pacific journal of marketing and logistics 20 (2008) 2, pp. 156-173
Persistent link: https://www.econbiz.de/10003728804
Cover Image
The role of need for self-expression and arousal to commit university students for environmental responsibility behaviours
Loureiro, Sandra Maria Correia; Koo, Dong-Mo; … - In: World review of entrepreneurship, management and … 14 (2018) 1/2, pp. 62-79
Persistent link: https://www.econbiz.de/10011884076
Cover Image
The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction
Moon, Sun-Jung; Costello, John P.; Koo, Dong-Mo - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 246-271
Persistent link: https://www.econbiz.de/10011689794
Cover Image
Affective motives to play online games
Bae, Joonheui; Koo, Dong-Mo; Mattila, Pekka - In: Journal of global scholars of marketing science : … 26 (2016) 2, pp. 174-184
Persistent link: https://www.econbiz.de/10011572131