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A comparison of brand equity s...
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Consumer behaviour
Konsumentenverhalten
16
Brand management
11
Markenführung
11
Brand image
10
Brand
9
Markenartikel
9
Markenimage
9
Beziehungsmarketing
7
Relationship marketing
7
Internet marketing
6
Online-Marketing
6
Mobile Anwendung
4
Mobile application
4
Customer satisfaction
3
Kundenzufriedenheit
3
Social Web
3
Social web
3
Advertising
2
Advertising effects
2
Brand awareness
2
Customer journey
2
Dienstleistungsmarketing
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Episodic memory
2
Familiarity
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
Measurement
2
Memory
2
Mental availability
2
Messung
2
Mobile applications
2
Mobile apps
2
Processing fluency
2
Recognition
2
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Undetermined
13
Free
2
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Article
16
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Article in journal
16
Aufsatz in Zeitschrift
16
Language
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English
16
Author
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Stocchi, Lara
14
Fuller, Rachel
6
Pourazad, Naser
5
Michaelidou, Nina
4
Wright, Malcolm
4
Pare, Vipul
3
Pervan, Simon
2
Anesbury, Zachary
1
Banelis, Melissa
1
Bellman, Steve
1
Driesener, Carl
1
Ellonen, Hanna-Kaisa
1
Gregoric, Anna
1
Gruber, Thorsten
1
Haji, Iftakar
1
Harrigan, Paul
1
Hart, Cathy
1
Hogan, Samantha
1
Kemps, Eva
1
Kunstler, Breanne
1
Ludwichowska, Gosia
1
Merolli, Mark
1
Micevski, Milena
1
Ots, Mart
1
Romaniuk, Jenni
1
Tanusondjaja, Arry
1
Tarkiainen, Anssi
1
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Australasian marketing journal
2
Journal of marketing management : MM
2
European journal of marketing
1
European journal of marketing : EJM
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
Services marketing quarterly
1
The journal of product & brand management
1
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ECONIS (ZBW)
16
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16
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1
A comparison of brand equity strength across consumer segments and markets
Stocchi, Lara
;
Fuller, Rachel
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 453-468
Persistent link: https://www.econbiz.de/10011778292
Saved in:
2
The Natural Monopoly effect in brand image associations
Stocchi, Lara
;
Pare, Vipul
;
Fuller, Rachel
;
Wright, Malcolm
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 309-316
Persistent link: https://www.econbiz.de/10011792388
Saved in:
3
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
4
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
5
Service provider hesitation in credence services : the importance of customer expectations?
Fuller, Rachel
;
Pervan, Simon
;
Kunstler, Breanne
; …
- In:
Services marketing quarterly
43
(
2022
)
4
,
pp. 504-519
Persistent link: https://www.econbiz.de/10013416993
Saved in:
6
How important is the in-store environment for new brands?
Fuller, Rachel
;
Hogan, Samantha
;
Pervan, Simon
- In:
International journal of market research
66
(
2024
)
1
,
pp. 91-114
Persistent link: https://www.econbiz.de/10014584445
Saved in:
7
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
8
Creating loyalty towards magazine websites : insights from the double jeopardy phenomenon
Tarkiainen, Anssi
;
Ellonen, Hanna-Kaisa
;
Ots, Mart
; …
- In:
International journal of e-business research : an …
10
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010402600
Saved in:
9
Why familiar brands are sometimes harder to remember
Stocchi, Lara
;
Wright, Malcolm
;
Driesener, Carl
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 621-638
Persistent link: https://www.econbiz.de/10011574494
Saved in:
10
Understanding the town centre customer experience (TCCE)
Stocchi, Lara
;
Hart, Cathy
;
Haji, Iftakar
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
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