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Consumer perceptions of cobrands : the role of brand positioning strategie

Singh, Jaywant; Kalafatis, Stavros P.; Ledden, Lesley - In: Marketing intelligence & planning 32 (2014) 2, pp. 145-159

Persistent link: https://www.econbiz.de/10010364067

The added value of brand alliances in higher education

Kalafatis, Stavros P.; Ledden, Lesley; Riley, Debra; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3122-3132

Persistent link: https://www.econbiz.de/10011507947

Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination

Kalafatis, Stavros P.; Pollard, Michael; East, Robert; … - In: Journal of Consumer Marketing 16 (1999) 5, pp. 441-460

Examines the determinants that influence consumers’ intention to buy environmentally friendly products. Ajzen’s theory of planned behaviour (TPB) provides the conceptual framework of the research and the appropriateness of the theory and is tested in two distinct market conditions (UK and...

Persistent link: https://www.econbiz.de/10014849251

Comparisons of media types and congruence in positioning of service brands

Blankson, Charles; Kalafatis, Stavros P.; Coffie, Stanley; … - In: The journal of product & brand management 23 (2014) 3, pp. 162-179

Persistent link: https://www.econbiz.de/10010393869

Context effects in the evaluation of business-to-business brand alliances

Kalafatis, Stavros P.; Riley, Debra; Singh, Jaywant - In: Industrial marketing management : the international … 43 (2014) 2, pp. 322-334

Persistent link: https://www.econbiz.de/10010364517

The effects of source credibility and message variation on mail survey response behaviour

Kalafatis, Stavros P.; Riley, Debra; Tsogas, Markos H.; … - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 391-406

Persistent link: https://www.econbiz.de/10009562246