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Validating and extending the sport brand personality scale

Mitsis, Ann; Leckie, Civilai - In: Journal of service theory and practice : JSTP 26 (2016) 2, pp. 203-221

Persistent link: https://www.econbiz.de/10011515416

Generation Y's athlete role model perceptions on PWOM behaviour

Buksa, Ivan; Mitsis, Ann - In: Young Consumers 12 (2011) 4, pp. 337-347

Purpose – The purpose of this paper is to determine whether the Generation Y segment in Australia perceive athletes as role models, and if so, do they engage in positive word‐of‐mouth (POWM) recommendation behaviour. This paper also explores the influence of gender and English language...

Persistent link: https://www.econbiz.de/10015044290

Do generational membership and psychographic characteristics influence positive word of mouth in a university context?

Mitsis, Ann; Foley, Patrick - In: Asian Academy of Management journal : AAMJ 17 (2012) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10009676040

Generation Y's athlete role model perceptions on PWOM behaviour

Buksa, Ivan; Mitsis, Ann - In: Young consumers : insight and ideas for responsible … 12 (2011) 4, pp. 337-347

Persistent link: https://www.econbiz.de/10009425038

Achieving customer loyalty through service excellence in internet industry

Thaichon, Paramaporn; Lobo, Antonio; Mitsis, Ann - In: International journal of quality and service sciences 6 (2014) 4, pp. 274-289

Persistent link: https://www.econbiz.de/10010469099

Customer participation, innovative aspects of services and outcomes

Nyadzayo, Munyaradzi; Leckie, Civilai; Johnson, Lester W. - In: Marketing intelligence & planning 41 (2023) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10013532100

Predicting which season ticket holders will renew oand which will not

McDonald, Heath; Karg, Adam J.; Leckie, Civilai - In: European Sport management quarterly : ESMQ 14 (2014) 5, pp. 503-520

Persistent link: https://www.econbiz.de/10010482285

Antecedents of consumer brand engagement and brand loyalty

Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578

Persistent link: https://www.econbiz.de/10011483114

Examining customer evaluations across different self-service technologies

Robertson, Nichola; McDonald, Heath; Leckie, Civilai; … - In: The journal of services marketing 30 (2016) 1, pp. 88-102

Persistent link: https://www.econbiz.de/10011445689

The impact of self on materialism among teenagers

Gil, Luciana de Araujo; Leckie, Civilai; Johnson, Lester W. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 281-288

Persistent link: https://www.econbiz.de/10011508842