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The Involvement Model in Advertising Consumer Products Abroad

Papavassiliou, Nikolaos K. - In: European Journal of Marketing 23 (1989) 1, pp. 17-30

The recent upsurge of interest in marketing has resulted in a umber of articles concerned with the explanation of …

Persistent link: https://www.econbiz.de/10014724661

Decline in the status of household decision making

Cooper, Peter - In: European Journal of Marketing 2 (1968) 3, pp. 179-184

marketing scene, investigating possible causes of these changes. Gives on account of micro‐economic factors and their effect on …

Persistent link: https://www.econbiz.de/10014725406

Affluent Investors and Mutual Fund Purchases

Capon, Noel; Fitzsimons, Gavan J.; Weingarten, Rick - In: International Journal of Bank Marketing 12 (1994) 3, pp. 17-25

Probes affluent investor mutual fund investment decisions. Develops several different investor profiles from data on approximately 300 affluent investors. These investor types differ in sources of information regarding mutual fund investments, particularly the use of financial advisers, and in...

Persistent link: https://www.econbiz.de/10014760195

An expanded servicescape perspective

Rosenbaum, Mark S.; Massiah, Carolyn - In: Journal of Service Management 22 (2011) 4, pp. 471-490

inside and outside marketing, to advance a logical framework built on Bitner's seminal article (1992). Findings – A … servicescape paradigm that links marketing, environmental/natural psychology, humanistic geography, and sociology. Practical …

Persistent link: https://www.econbiz.de/10014894403

Giving to charity: questioning the donor decision process

Hibbert, Sally; Horne, Suzanne - In: Journal of Consumer Marketing 13 (1996) 2, pp. 4-13

Notes that changes in the charity environment mean that fundraisers need to increase income from donations. Argues that to move forward donor behavior research needs to look not only at “why” people make donations but also at the process of “how” donations are made. Proposes that...

Persistent link: https://www.econbiz.de/10014849138

Timings and trade‐offs in the marketing of higher education courses: a conjoint approach

Moogan, Yvonne J.; Baron, Steve; Bainbridge, Steve - In: Marketing Intelligence & Planning 19 (2001) 3, pp. 179-187

less important. Implications for the marketing of higher education courses are discussed. …

Persistent link: https://www.econbiz.de/10014945797

Marketing analytics : the bridge between customer psychology and marketing decision-making

Basu, Rituparna; Lim, Weng Marc; Kumar, Anil; Kumar, Satish - In: Psychology & marketing 40 (2023) 12, pp. 2588-2611

Persistent link: https://www.econbiz.de/10014432503

Precision retailing : driving results with behavioral insights and data analytics

Dubé, Laurette (ed.); Cohen, Maxime C. (ed.); … - 2024

"Without a doubt, the COVID-19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged about how to best optimize and evolve business operations in light of this change. Drawing on a host...

Persistent link: https://www.econbiz.de/10014436070

Understanding the relational ecosystem in a connected world

Henderson, Conor M.; Palmatier, Robert W. - In: The connected customer : the changing nature of …, (pp. 37-75). 2010

Persistent link: https://www.econbiz.de/10003951885

Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making

Shiv, Baba - In: The connected customer : the changing nature of …, (pp. 141-161). 2010

Persistent link: https://www.econbiz.de/10003951889