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Addressing the mega imbalance : interpretive exploration of Asia ; guest editortial
Eckhardt, Giana M.; Dholakia, Nikhilesh - In: Qualitative market research : an international journal 16 (2013) 1, pp. 4-11
Persistent link: https://www.econbiz.de/10010204014
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Finanzkapital and consumers : how financialization shaped twentieth century marketing
Dholakia, Nikhilesh - In: Journal of historical research in marketing 4 (2012) 3, pp. 453-461
Persistent link: https://www.econbiz.de/10009621249
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Philosophical and radical thought in marketing
Firat, A. Fuat; Dholakia, Nikhilesh; Bagozzi, Richard P. - 1987
Persistent link: https://www.econbiz.de/10000734976
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Consuming people : from political economy to theaters of consumption
Firat, A. Fuat; Dholakia, Nikhilesh - 1998
Persistent link: https://www.econbiz.de/10000976979
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Beyond influence : unraveling the complex tapestry of digital influencer dynamics in hyperconnected cultures
Gammarano, Igor de Jesus Lobato Pompeu; Dholakia, Nikhilesh - In: European journal of marketing 59 (2025) 1, pp. 21-58
Persistent link: https://www.econbiz.de/10015198468
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Technology, consumers, and marketing theory
Dholakia, Nikhilesh; Zwick, Detlev; Denegri-Knott, Janice - In: The SAGE handbook of marketing theory, (pp. 494-511). 2010
Persistent link: https://www.econbiz.de/10003923203
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Disconnected/connected : on the "look" and the "gaze" of cell phones
Reyes, Ian; Dholakia, Nikhilesh; Bonoff, Jennifer K. - In: Marketing theory 15 (2015) 1, pp. 112-127
Persistent link: https://www.econbiz.de/10011494441
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The reshaping of Chinese consumer values in the social media era : exploring the impact of Weibo
Duan, Jingyi; Dholakia, Nikhilesh - In: Qualitative market research : an international journal 18 (2015) 4, pp. 409-426
Persistent link: https://www.econbiz.de/10011497140
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The consumer culture theory movement : critique and renewal
Firat, A. Fuat; Dholakia, Nikhilesh - In: Contemporary consumer culture theory, (pp. 195-214). 2017
Persistent link: https://www.econbiz.de/10011665552
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Indigenous marketing practices and theories in emerging economies : consumer behavior and retail transformations in India
Dholakia, Ruby R.; Dholakia, Nikhilesh; Chattopadhyay, Atish - In: Journal of business research : JBR 86 (2018), pp. 406-415
Persistent link: https://www.econbiz.de/10011855369