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The effects of product-harm crisis on brand performance

Ma, Baolong; Zhang, Lin; Fei, Li; Wang, Gao - In: International journal of market research : JMRS ; the … 52 (2010) 4, pp. 443-458

Persistent link: https://www.econbiz.de/10008646964

The impact of a product-harm crisis on customer perceived value

Ma, Baolong; Zhang, Lin; Wang, Gao; Fei, Li - In: International journal of market research : JMRS ; the … 56 (2014) 3, pp. 341-366

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Influence of tourists' well-being in the post-COVID-19 era : moderating effect of physical distancing

Sun, Jiaojiao; Guo, Yingzhi - In: Tourism management perspectives : TMP 44 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013494144

How search and evaluation cues influence consumers' continuous watching and purchase intentions : an investigation of live-stream shopping from an information foraging perspective

Liu, Zilong; Li, Jianing; Wang, Xuequn; Guo, Yiru - In: Journal of business research : JBR 168 (2023), pp. 1-16

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Drivers of green cooperation between Chinese manufacturers and their customers : an empirical analysis

Guo, Yan; Yen, Dorothy A.; Geng, Ruoqi; Azar, Goudarz - In: Industrial marketing management : the international … 93 (2021), pp. 137-146

Persistent link: https://www.econbiz.de/10012501906

Intangible cultural heritage souvenirs : image congruity and brand influence on tourists' purchase intention

Guo, Yanbing; Zhu, Zhuanfa - In: Tourism review 78 (2023) 4, pp. 1203-1216

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To use or not use : understanding Chinese consumers' intention toward "serving chopsticks"

Chen, Qian; Huang, Rong; Zhang, Aiping; Guo, Yingzhi - In: International journal of consumer studies 47 (2023) 1, pp. 232-248

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Does online food shopping boost dietary diversity? : application of an endogenous switching model with a count outcome variable

Ma, Wanglin; Vatsa, Puneet; Zheng, Hongyun; Guo, Yanzhi - In: Agricultural and Food Economics : AFE 10 (2022) 1, pp. 1-19

Increasingly, rural households in developing countries are shopping for food online, and the COVID-19 pandemic has accelerated this trend. In parallel, dietary guidelines worldwide recommend eating a balanced and healthy diet. With this in mind, this study explores whether online food shopping...

Persistent link: https://www.econbiz.de/10014281444

Why can customer incivility be contagious in the service context? : a resource scarcity perspective

Zhan, Xiaojun; Guo, Yirong; Yang, Yang; Li, Zhicheng; … - In: International journal of hospitality management 109 (2023), pp. 1-9

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