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~subject:"Consumer behaviour"
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Consumer behaviour
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Hayduk, Ted, III
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Journal of sport management : the official journal of the North American Society of Sport Management
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European journal of marketing
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International journal of sports marketing & sponsorship
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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1
Owner-resident ideological divergence and firm performance : evidence from Major League Baseball
Hayduk, Ted, III
- In:
Journal of sport management : the official journal of …
36
(
2022
)
4
,
pp. 305-318
Persistent link: https://www.econbiz.de/10013325405
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2
The effect of partitioned ticket prices on sport consumer perceptions and enduring attitudes
Hayduk, Ted, III
;
Brison, Natasha
;
Drayer, Joris
- In:
Journal of sport management : the official journal of …
35
(
2021
)
6
,
pp. 522-536
Persistent link: https://www.econbiz.de/10012744665
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3
The effect of ownership marketing expertise on MLB attendance and digital consumption
Hayduk, Ted, III
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 30-46
Persistent link: https://www.econbiz.de/10012519169
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4
A comparative analysis of sports gambling in the United States
Dwyer, Brendan
;
Hayduk, Ted, III
;
Drayer, Joris
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 684-706
Persistent link: https://www.econbiz.de/10013370470
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5
Push it real good : the effects of push notifications promoting motivational affordances on consumer behavior in a gamified mobile app
Kunkel, Thilo
;
Hayduk, Ted, III
;
Lock, Daniel
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2592-2618
Persistent link: https://www.econbiz.de/10014448562
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6
Active sport event participants' behavioural intentions : leveraging outcomes for future attendance and visitation
Newland, Brianna L.
;
Yoo, Joanne Jung-Eun
- In:
Journal of vacation marketing
27
(
2021
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10012426211
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