The effect of partitioned ticket prices on sport consumer perceptions and enduring attitudes
Ted Hayduk III, Natasha Brison, Joris Drayer
| Year of publication: |
2021
|
|---|---|
| Authors: | Hayduk, Ted, III ; Brison, Natasha ; Drayer, Joris |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 35.2021, 6, p. 522-536
|
| Subject: | consumer behavior | partitioned pricing | team identification | ticketing platforms | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Profisport | Professional sports | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2020-0246 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012744665