Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors
Koo Yul Kim and Joris Drayer
| Year of publication: |
2021
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|---|---|
| Authors: | Kim, Koo Yul ; Drayer, Joris |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 30.2021, 4, p. 278-288
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| Subject: | econdary market | sport ticket | official partnership | ticket price | purchase intentions | perceived risk | sponsorship | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Sponsoring | Sponsorship | Profisport | Professional sports | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.304.1221.03 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012816108