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Separate versus joint evaluation : the roles of evaluation mode and construal level In technology adoption
Ho, Candy K. Y.; Ke, Weiling; Liu, Hefu; Chau, Patrick Y. K. - In: MIS quarterly 44 (2020) 2, pp. 725-746
Persistent link: https://www.econbiz.de/10012261959
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Look or sound like a winner? : the effects of masculine and feminine gender cues in marketing videos
Cui, Geng; Peng, Ling; Chung, Yuho; Liang, Shuyu - In: Journal of business research : JBR 186 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015149284
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So curious that I want to buy it : the positive effect of queue wait on consumers' purchase intentions
Wang, Tingting; Liang, Shuyu; Sun, Yixia - In: Journal of consumer behaviour 22 (2023) 4, pp. 848-866
Persistent link: https://www.econbiz.de/10014326265
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Choice decision of e-learning system : implications from construal level theory
Go, Candy K. Y.; Ke, Weiling; Liu, Hefu - In: Information & management : the internat. journal of … 52 (2015) 2, pp. 160-169
Persistent link: https://www.econbiz.de/10010503288
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Construal level theory and online reviews : a search stage perspective
Kirshner, Samuel N.; Kuan, Kevin; Wang, Micah - In: Tourism management : research, policies, practice 107 (2025), pp. 1-10
Persistent link: https://www.econbiz.de/10015334613
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The role of computational ease on the decision to spend loyalty program points
Kwong, Jessica Y. Y.; Soman, Dilip; Ho, Candy K. Y. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 2, pp. 146-156
Persistent link: https://www.econbiz.de/10009127093