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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
15
Brand image
11
Markenimage
11
International marketing
10
Internationales Marketing
10
China
9
Brand management
8
Luxury goods
8
Luxusgüter
8
Beziehungsmarketing
7
Brand
7
Markenartikel
7
Markenführung
7
Relationship marketing
7
Entrepreneurship
5
Entrepreneurship approach
5
Lieferantenmanagement
5
Product counterfeiting
5
Produktpiraterie
5
Supplier relationship management
5
Firm performance
4
Key account management
4
Key-Account-Management
4
Multinationales Unternehmen
4
Transnational corporation
4
Unternehmenserfolg
4
Confidence
3
Cultural identity
3
International market entry
3
Internationaler Markteintritt
3
Knowledge management
3
Kulturelle Identität
3
Preismanagement
3
Pricing strategy
3
Risiko
3
Risk
3
Strategic management
3
Strategisches Management
3
Vertrauen
3
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Undetermined
14
Free
1
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Article
16
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Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
1
Book section
1
research-article
1
Language
All
English
16
Author
All
Cui, Annie Peng
12
Jiang, Ling
5
Shan, Juan
5
Shi, Linda Hui
3
Yim, Alexis
3
Nelson, Christopher A.
2
Song, Lei
2
Tan, Kang
2
Yao, Qin
2
Agnihotri, Raj
1
Donovan, Karen Russo
1
Du, Shuili
1
Fitzgerald, M. Paula
1
Gao, Huachao
1
Hu, Michael Y.
1
Ivzhenko, Yuliia
1
Lu, Hebo
1
MacInnis, Deborah J.
1
Peng Cui, Annie
1
Price, Bradley
1
Stöttinger, Barbara
1
Wajda, Theresa A.
1
Walsh, Michael
1
Walsh, Michael F.
1
Wang, Xinchun
1
Wang, Yan
1
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European journal of marketing
2
Journal of business research : JBR
2
Business horizons
1
Handbook on cross-cultural marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International marketing review
1
Journal of Consumer Marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
Thunderbird international business review
1
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ECONIS (ZBW)
15
Other ZBW resources
1
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1
Do salespeople's online profile pictures predict the number of online reviews? : effect of a babyface
Yim, Alexis
;
Price, Bradley
;
Agnihotri, Raj
;
Cui, Annie Peng
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1886-1911
Persistent link: https://www.econbiz.de/10014342177
Saved in:
2
The risk of embarrassment in buying luxury counterfeits : do face-conscious consumers care?
Jiang, Ling
;
Cui, Annie Peng
;
Shan, Juan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 1996-2020
Persistent link: https://www.econbiz.de/10014342198
Saved in:
3
Extended self : implications for country-of-origin
Cui, Annie Peng
;
Fitzgerald, M. Paula
;
Donovan, Karen Russo
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
Saved in:
4
A double-edged sword : how the dual characteristics of face motivate and prevent counterfeit luxury consumption
Shan, Juan
;
Jiang, Ling
;
Cui, Annie Peng
- In:
Journal of business research : JBR
134
(
2021
),
pp. 59-69
Persistent link: https://www.econbiz.de/10012643497
Saved in:
5
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
6
Brand activism in a polarizing world : the roles of cause controversy and consumption goal
Cui, Annie Peng
;
Du, Shuili
-
2024
Persistent link: https://www.econbiz.de/10015173297
Saved in:
7
Global luxury brands : researching cross-cultural differences in motivations to consume
Cui, Annie Peng
;
Nelson, Christopher A.
;
Yim, Alexis
- In:
Handbook on cross-cultural marketing
,
(pp. 104-114)
.
2020
Persistent link: https://www.econbiz.de/10013459476
Saved in:
8
Quiet versus loud luxury : the influence of overt and covert narcissism on young Chinese and US luxury consumers' preferences?
Jiang, Ling
;
Cui, Annie Peng
;
Shan, Juan
- In:
International marketing review
39
(
2022
)
2
,
pp. 309-334
Persistent link: https://www.econbiz.de/10013396190
Saved in:
9
The role of cuteness on consumer attachment to artificial intelligence agents
Yim, Alexis
;
Cui, Annie Peng
;
Walsh, Michael
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 127-141
Persistent link: https://www.econbiz.de/10014475093
Saved in:
10
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
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