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Schwartz personal values, theory of planned behavior and environmental consciousness : how tourists' visiting intentions towards eco-friendly destinations are shaped?
Ahmad, Wasim; Kim, Woo Gon; Anwer, Zaheer; Zhuang, Weiqing - In: Journal of business research : JBR 110 (2020), pp. 228-236
Persistent link: https://www.econbiz.de/10012237842
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Mechanisms of consumers' trust development in reviewers' supplementary reviews : a reviewer-reader similarity perspective
Akhtar, Naeem; Kim, Woo Gon; Ahmad, Wasim; Akhtar, … - In: Tourism management perspectives : TMP 31 (2019), pp. 95-108
Persistent link: https://www.econbiz.de/10012112985
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Modeling behavioral intention to use travel reservation apps : a cross-cultural examination between US and China
Ahmad, Wasim; Kim, Woo Gon; Choi, Hyung-Min; Ul Haq, Junaid - In: Journal of retailing and consumer services 63 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012665852
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An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity : oes consumer personality matter?
Sameeni, Maleeha Shahid; Qadeer, Faisal; Ahmad, Wasim; … - In: Journal of business research : JBR 173 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10014547899
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Examining consequences of brand hate in business-to-business relationships : the moderating role of relationship length
Sameeni, Maleeha Shahid; Ahmad, Wasim; Qadeer, Faisal - In: Industrial marketing management : the international … 122 (2024), pp. 26-36
Persistent link: https://www.econbiz.de/10015123574
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Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products : the moderating role of betrayal discovery mode
Sameeni, Maleeha Shahid; Ahmad, Wasim; Filieri, Raffaele - In: Journal of business research : JBR 141 (2022), pp. 137-150
Persistent link: https://www.econbiz.de/10013167963
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Global retailers' CSR initiatives during COVID-19 crisis : a cross-cultural examination
Ahmad, Wasim; Battisti, Enrico; Akhtar, Nadeem; Ahmad, … - In: International marketing review 40 (2023) 5, pp. 1054-1070
Persistent link: https://www.econbiz.de/10014470107
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Shyness vs confidence : the effect of virtual influencer personalities on social media users' well-being and addiction
Sattar, Amna A.; Ul Haq, Junaid; Saleem, Aysha; Ahmad, Wasim - 2025
Persistent link: https://www.econbiz.de/10015373317