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Managing brand preferences of resellers
Gupta, Suraksha - In: Industrial marketing management : the international … 103 (2022), pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
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Brand adoption by BoP retailers
Sinha, P. K.; Gupta, Suraksha; Rawal, Saurabh - 2014
Persistent link: https://www.econbiz.de/10010337571
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Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 67 (2014) 11, pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
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The effect of digital signage on shoppers' behavior : the role of the evoked experience
Dennis, Charles; Brakus, J. Joško; Gupta, Suraksha; … - In: Journal of business research : JBR 67 (2014) 11, pp. 2250-2257
Persistent link: https://www.econbiz.de/10010402004
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Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 89 (2018), pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
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Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.; Foroudi, Pantea; Gupta, Suraksha; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
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The local brand representative in reseller networks
Gupta, Suraksha; Ozdemir, Sena; Czinkota, Michael R.; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
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Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
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A review of e-mass customization as a branding strategy
Yan, Ye; Gupta, Suraksha; Schoefer, Klaus; Licsandru, Tana - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
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Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea; Yu, Qionglei; Gupta, Suraksha; … - In: Technological forecasting & social change : an … 138 (2019), pp. 218-227
Persistent link: https://www.econbiz.de/10012132181