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When love takes over : boosting love towards Airbnb brand

Foroudi, Pantea; Palazzo, Maria; Sabina, Karanikosova - In: Corporate reputation review 26 (2023) 4, pp. 264-278

Persistent link: https://www.econbiz.de/10014435198

Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance

Foroudi, Pantea - In: International journal of hospitality management 76 (2019) 1, pp. 271-285

Persistent link: https://www.econbiz.de/10011982005

Cultural perspectives on advertising perceptions and brand trustworthiness

Danbury, Annie; Palazzo, Maria; Mortimer, Kathleen; … - In: Analyzing the cultural diversity of consumers in the …, (pp. 207-226). 2015

Persistent link: https://www.econbiz.de/10011396929

Identifying new segments from a global branding perspective : a three-country study

Palazzo, Maria; Vollero, Agostino; Siano, Alfonso - In: Journal of marketing analytics : JMA 4 (2016) 4, pp. 159-171

Persistent link: https://www.econbiz.de/10011662895

Examining a theoretical model of eco-anxiety on consumers' intentions towards green products

Maheshwari, Nitika Sharma; Paço, Arminda; Rocha, Raysa … - In: Corporate social responsibility and environmental management 31 (2024) 3, pp. 1868-1885

Persistent link: https://www.econbiz.de/10014531096

Behaviour of financial consumers in banking market : a Central and Eastern European perspective regarding gender gap

Grigorescu, Adriana; Panait, Mirela; Vasile, Valentina; … - In: International journal of economic policy in emerging … 18 (2023) 1, pp. 82-101

Persistent link: https://www.econbiz.de/10015063113

Generation, susceptibility, and response regarding negativity : an in-depth analysis on negative online reviews

Colmekcioglu, Nazan; Marvi, Reza; Foroudi, Pantea; … - In: Journal of business research : JBR 153 (2022), pp. 235-250

Persistent link: https://www.econbiz.de/10013534017

Synthesizing the customer experience concept : a multimodularity approach

Zha, Dongmei; Marvi, Reza; Foroudi, Pantea - In: Journal of business research : JBR 167 (2023), pp. 1-26

Persistent link: https://www.econbiz.de/10014383189

E-service failure and recovery strategy in times of crisis : effect on peer attitudes, expectation and future intention

Foroudi, Pantea; Tabaghdehi, S. Asieh Hosseini; Cillo, … - In: Review of managerial science : RMS 19 (2025) 2, pp. 537-571

Persistent link: https://www.econbiz.de/10015194561

Experience-dominant logic : laying the groundwork for an experience-dominant view of firm practices in the marketplace

Zha, Dongmei; Foroudi, Pantea; Marvi, Reza - In: Qualitative market research : an international journal 27 (2024) 4, pp. 650-681

Persistent link: https://www.econbiz.de/10015324674