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~subject:"Consumer behaviour"
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Chapter 3 Assessing the Psycho...
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Consumer behaviour
Brand management
112
Markenführung
112
Corporate reputation
73
Firmenimage
70
Konsumentenverhalten
67
Brand image
44
Markenimage
43
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36
Marketingmanagement
36
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36
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35
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Relationship marketing
35
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34
Markenartikel
34
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28
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26
Markenarchitektur
26
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26
Öffentlichkeitsarbeit
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Social web
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Welt
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World
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Corporate image
12
Place marketing
12
Standortmarketing
12
Value creation
12
Customer satisfaction
11
Designation of origin
11
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11
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11
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Aufsatz in Zeitschrift
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3
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3
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2
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English
67
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Melewar, T. C.
40
Foroudi, Pantea
34
Bang, Nguyen
13
Dennis, Charles
11
Gupta, Suraksha
9
Jin, Zhongqi
8
Marvi, Reza
7
Hussain, Shahzeb
5
Foroudi, Mohammad Mahdi
4
Zha, Dongmei
4
Ismail, Ahmed Rageh
3
McIntyre, Charles
3
Balakrishnan, Janarthanan
2
Chansarkar, Bal
2
Fakhreddin, Farbod
2
Hemsley-Brown, Jane
2
Kitchen, Philip J.
2
Lynch, Richard L.
2
Priporas, Constantinos-Vasilios
2
Yu, Qionglei
2
Abosag, Ibrahim
1
Ackfeldt, Anna-Lena
1
Ageeva, Elena
1
Akarsu, Tugra Nazlil
1
Akbari, Morteza
1
Al-Hajla, Ali Homaid
1
Ali, Raza
1
Argyriou, Evmorfia
1
Asaad, Yousra
1
Attia, Samaa
1
Attia, Samma
1
Bagozzi, Richard P.
1
Baker, Thomas L.
1
Balaji, M. S.
1
Bhattacharya, Saurabh
1
Bilotta, Eleonora
1
Broderick, Amanda J.
1
Cardinale, Sylvia
1
Chaney, Isabella
1
Chen, Chen-Chu Matilda
1
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Journal of business research : JBR
16
Qualitative market research : an international journal
5
International journal of hospitality management
4
Corporate reputation review
3
Technological forecasting & social change : an international journal
3
The marketing review
3
European journal of marketing : EJM
2
International studies of management and organization
2
Journal of promotion management : innovations in planning and applied research
2
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation
2
Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
1
Asia-Pacific journal of business administration
1
British journal of management
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Corporate reputation review : an international journal
1
European business review
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business-to-business marketing
1
Journal of general management
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Review of managerial science : RMS
1
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ECONIS (ZBW)
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Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
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2
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
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3
Synthesizing the customer experience concept : a multimodularity approach
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014383189
Saved in:
4
Experience-dominant logic : laying the groundwork for an experience-dominant view of firm practices in the marketplace
Zha, Dongmei
;
Foroudi, Pantea
;
Marvi, Reza
- In:
Qualitative market research : an international journal
27
(
2024
)
4
,
pp. 650-681
Persistent link: https://www.econbiz.de/10015324674
Saved in:
5
Customer experience : a critical review and research agenda
Marvi, Reza
;
Zha, Dongmei
;
Foroudi, Pantea
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 42-54)
.
2024
Persistent link: https://www.econbiz.de/10014536308
Saved in:
6
How does reputation win trust? : a customer-based mediation analysis
Ali, Raza
;
Jin, Zhongqi
;
Wu, Kailin
;
Melewar, T. C.
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011734513
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7
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
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8
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
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9
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
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10
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
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