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The (post-human) consumer, the (post-avian) chicken and (post-object) Eglu : towards a material-semiotics of anti-consumption
Bettany, Shona; Kerrane, Ben - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1746-1756
Persistent link: https://www.econbiz.de/10009539439
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Negative symbolic consumption and consumers’ drive for self‐esteem : The case of the fashion industry
Banister, Emma N.; Hogg, Margaret K. - In: European Journal of Marketing 38 (2004) 7, pp. 850-868
Self‐esteem is an important motivational drive for consumption involving both the acceptance and rejection/avoidance of symbolic goods. This paper examines the relationship between self‐esteem and the rejection of goods and brands within the context of fashion consumption by young...
Persistent link: https://www.econbiz.de/10014722190
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The interplay of the desired and undesired selves in everyday consumption
Liu, Chihling; Hogg, Margaret K. - In: The Routledge companion to consumer behavior, (pp. 133-146). 2020
Persistent link: https://www.econbiz.de/10012316140