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Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice - In: Ethics, social responsibility and sustainability in …, (pp. 45-63). 2019
Persistent link: https://www.econbiz.de/10012104159
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Non-profit foundation and brand alliances as a reputation management tool
Kırcova, İbrahim; Gürce, Merve Yanar - In: Ethics, social responsibility and sustainability in …, (pp. 157-171). 2019
Persistent link: https://www.econbiz.de/10012104177
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Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.; Brownlie, Douglas - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund; Murray, John - In: The international review of retail, distribution and … 27 (2017) 5, pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
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Brand associations : the value of ability versus social responsibility depends on consumer goals
Johnson, Zachary S.; Lee, Yun Jung; Ashoori, Minoo Talebi - In: The journal of brand management : an international journal 25 (2018) 1, pp. 27-37
Persistent link: https://www.econbiz.de/10011874902
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Unpacking the authenticity gap in corporate social responsibility : lessons learned from Levi's "Go Forth Braddock" campaign
Samuel, Anthony; Taylor, Dan; White, Gareth R. T.; … - In: The journal of brand management : an international journal 25 (2018) 1, pp. 53-67
Persistent link: https://www.econbiz.de/10011875613
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The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh; McLeay, Fraser; Osburg, Victoria-Sophie - In: The journal of brand management : an international journal 25 (2018) 1, pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
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Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan - In: Journal of retailing and consumer services 34 (2017), pp. 335-339
Persistent link: https://www.econbiz.de/10011629447