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The magic of branding : the role of "pledge", "turn" and "prestige" in fostering consumer trust in financial services
Moin, S. M. A.; Devlin, James; McKechnie, Sally - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 113-126
Persistent link: https://www.econbiz.de/10011537494
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The influence of vocational training on the brand images of organizational consultants
Nolan, Kevin P.; Islam, Sayeed; Quartarone, Mac - In: The psychologist-manager journal : official journal of … 17 (2014) 4, pp. 245-278
Persistent link: https://www.econbiz.de/10010463434
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Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher; Guja Armannsdottir; Spry, Louise - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
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Sustainable marketing and its impact on the image of the company
Sujanska, Lucia; Nadanyiova, Margareta - In: Marketing i menedžment innovacij : m&mi 14 (2023) 2, pp. 51-57
Persistent link: https://www.econbiz.de/10014445486
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Testing the costumers' purchase intention of an artificial sweetener product : do brand image have an effect?
Suhud, Usep; Surianto - In: Inventi impact: retailing & consumer services (2019) 2, pp. 71-81
Persistent link: https://www.econbiz.de/10012287686
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Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup; Yu, Jongsik; Lee, Kyung-Sik; Baek, Hyungshin - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
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The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands
Haryanto, Budhi; Gunawan, Joseph Aditya Pandu; Fenitra, … - In: International journal of business performance and … 13 (2022) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10013198532
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When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel; Fischer, Marc - In: Journal of marketing 84 (2020) 3, pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
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How can the management of fitness centres be improved through corporate image and brand image?
Alguacil, M.; García-Fernández, J.; Calabuig Moreno, … - In: Economic research 35 (2022) 1,3, pp. 3378-3396
Persistent link: https://www.econbiz.de/10014383647
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Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of food products marketing 21 (2015) 1, pp. 102-122
Persistent link: https://www.econbiz.de/10011432114