Testing the costumers' purchase intention of an artificial sweetener product : do brand image have an effect?
Usep Suhud and Surianto
| Year of publication: |
2019
|
|---|---|
| Authors: | Suhud, Usep ; Surianto |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2019, 2, p. 71-81
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| Subject: | Corporate reputation | brand image | brand loyalty | purchase intention | artificial sweetener product | structural equation model | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Firmenimage | Strukturgleichungsmodell | Structural equation model | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287686