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The brand authenticity continuum : strategic approaches for building value
Napoli, Julie; Dickinson-Delaporte, Sonia; Beverland, … - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
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Keeping it real : the seven secrets of authentic brands
Beverland, Michael B. - In: Impulse für die Markenpraxis und Markenforschung : …, (pp. 477-492). 2012
Persistent link: https://www.econbiz.de/10010220152
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Hush, it's a secret : how trappist breweries create and maintain images of authenticity using customer experiences
Lindgreen, Adam; Beverland, Michael B. - In: Memorable customer experiences : a research anthology, (pp. 61-86). 2009
Persistent link: https://www.econbiz.de/10003902701
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The quest for authenticity in consumption : consumers’ purposive choice of authentic cues to shape experienced outcomes
Beverland, Michael B.; Farrelly, Francis J. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 838-856
Persistent link: https://www.econbiz.de/10003945187