Narrow search
Showing 1 - 3 of 3
Cover Image
"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations
Mainolfi, Giada; Lo Presti, Letizia; Marino, Vittoria; … - In: Psychology & marketing 39 (2022) 5, pp. 1022-1034
Persistent link: https://www.econbiz.de/10013186905
Cover Image
The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM : results of a binational study
Mainolfi, Giada; Vergura, Donata Tania - In: Journal of fashion marketing and management 26 (2022) 3, pp. 473-494
Persistent link: https://www.econbiz.de/10013384536
Cover Image
How do consumers respond to brand activism campaigns? : exploring the relationship between authenticity, brand value congruence, brand identification, and political ideology
D'Arco, Mario; Cammarota, Antonella; Marino, Vittoria; … - In: Journal of global marketing 37 (2024) 4, pp. 264-281
Persistent link: https://www.econbiz.de/10015192617