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Artist authenticity : how artists' passion and commitment shape consumers' perceptions and behavioral intentions across genders
Moulard, Julie Guidry; Hamilton Rice, Dan; Popp … - In: Psychology & marketing 31 (2014) 8, pp. 576-590
Persistent link: https://www.econbiz.de/10010399726
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Brand authenticity : testing the antecedents and outcomes of brand management's passion for its products
Moulard, Julie Guidry; Raggio, Randle D.; Folse, Judith … - In: Psychology & marketing 33 (2016) 6, pp. 421-436
Persistent link: https://www.econbiz.de/10011491944
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What makes a human brand authentic? : identifying the antecedents of celebrity authenticity
Moulard, Julie Guidry; Popp Garrity, Carolyn; Hamilton … - In: Psychology & marketing 32 (2015) 2, pp. 173-186
Persistent link: https://www.econbiz.de/10010527178
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Disentangling the meanings of brand authenticity : rhe entity-referent correspondence framework of authenticity
Moulard, Julie Guidry; Raggio, Randle D.; Folse, Judith … - In: Journal of the Academy of Marketing Science 49 (2021) 1, pp. 96-118
Persistent link: https://www.econbiz.de/10012434089
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Authenticity under threat : when social media influencers need to go beyond self-presentation
Audrezet, Alice; Kerviler, Gwarlann de; Moulard, Julie … - In: Journal of business research : JBR 117 (2020), pp. 557-569
Persistent link: https://www.econbiz.de/10012287973
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The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett; Audrezet, Alice; Moulard, Julie Guidry; … - In: Journal of business research : JBR 170 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
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A meta-analytic review of opportunism in exchange relationships
Crosno, Jody L.; Dahlstrom, Robert - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 191-201
Persistent link: https://www.econbiz.de/10003725637