Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Cultural identity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Addressing the Advertising of...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Cultural identity
Consumer behaviour
71
Konsumentenverhalten
66
China
48
Advertising
22
Lieferantenmanagement
17
Supplier relationship management
17
Kulturelle Identität
15
Marketing
15
Werbung
15
Advertising effects
14
Werbewirkung
14
Social network
13
Soziales Netzwerk
13
Customer satisfaction
12
Beziehungsmarketing
11
Relationship marketing
11
Social Web
11
Social web
11
Brand image
10
Business network
10
Kundenzufriedenheit
10
Marketing management
10
Marketingmanagement
10
Unternehmensnetzwerk
10
Asia
9
Brand management
9
Dienstleistungsqualität
9
Lieferkette
9
Markenimage
9
Religion
9
Service quality
9
Supply chain
9
Confidence
8
Distribution channel
8
Einzelhandel
8
Ethics
8
Firm performance
8
International marketing
8
Markenführung
8
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Fam, Kim-Shyan
9
Yang, Zhilin
4
Praxmarer-Carus, Sandra
2
Schumann, Jan Hendrik
2
Seo, Yuri
2
Singh, Gurmeet
2
Stringfellow, Anne
2
Waller, David
2
Wangenheim, Florian von
2
Blazevic, Vera
1
Boon Liat Cheng
1
Cai, Shaohan
1
Cham, Tat Huei
1
Chan, Kaye
1
Che, Yu
1
Chow, Cheris W. C.
1
Chow, Raymond P. M.
1
Chung, Kim
1
Chung, Kim-choy
1
Cruz, Angela Gracia B.
1
Deshpande, Sameer
1
Devi, Karishma Kavita
1
Erdogan, B. Zafer
1
Gray, Vaughan
1
Grohs, Reinhard
1
Han, Linhao
1
Hiram Ting
1
Holdsworth, David K.
1
Jia, Yu
1
Jiménez, Fernando R.
1
Khamis, Susie
1
Komor, Marcin
1
Luk, Chung-leung
1
McNeill, Lisa S.
1
Naz, Rafia
1
Shainesh, G.
1
Shannon, Randall M.
1
Sun, Haohao
1
Taylor, Maureen
1
Waller, David S.
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
2
Asia-Pacific journal of business administration
1
European journal of international management : EJIM
1
European journal of marketing
1
International journal of business and economics
1
International journal of market research
1
Journal of Asia Pacific business
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international marketing
1
Journal of service research : JSR
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim-Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
2
Indigenous research methods to build an uncontested space for marketing insight
Chan, Kaye
;
Khamis, Susie
;
Taylor, Maureen
;
Waller, David
- In:
International journal of market research
65
(
2023
)
6
,
pp. 796-811
Persistent link: https://www.econbiz.de/10014427218
Saved in:
3
Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
4
Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.
;
Fam, Kim-Shyan
;
Chung, Kim
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
Saved in:
5
Consumers' views of Feng Shui : antecedents and behavioral consequences
Luk, Chung-leung
;
Wan, Wendy W. N.
;
Chow, Raymond P. M.
; …
- In:
Psychology & marketing
29
(
2012
)
7
,
pp. 488-501
Persistent link: https://www.econbiz.de/10009565200
Saved in:
6
Impact of cultural values on young consumers' choice of international tertiary education
Chung, Kim-choy
;
Fam, Kim-Shyan
;
Holdsworth, David K.
- In:
Asia-Pacific journal of business administration
1
(
2009
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10003915439
Saved in:
7
Food consumption and marketing : turning toward Asia
Seo, Yuri
;
Cruz, Angela Gracia B.
;
Fam, Kim-Shyan
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
Saved in:
8
Chinese cultural values and personal referral sources in international education choice
Gray, Vaughan
;
Fam, Kim-Shyan
;
Che, Yu
;
Singh, Gurmeet
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011433669
Saved in:
9
Researching Asian consumer culture in the global marketplace
Seo, Yuri
;
Fam, Kim-Shyan
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
Saved in:
10
Cross-cultural food consumption behavior of consumers in Fiji
Devi, Karishma Kavita
;
Singh, Gurmeet
;
Naz, Rafia
;
Fam, …
- In:
International journal of business and economics
14
(
2015
)
1
,
pp. 105-126
Persistent link: https://www.econbiz.de/10011316489
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
