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Identification of Cultural Markers on Tunisian Web Sites

Taieb, Basma; Bartikowski, Boris - 2010

Typical Website design varies across cultures. There are still few studies that explore characteristics of a Web site perceived as culturally congruent with Arab target populations. The objective of this paper is to identify the cultural characteristics employed on Tunisian Web sites. The...

Persistent link: https://www.econbiz.de/10014198543

Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad

Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10013492752

Culture and age as moderators in the corporate reputation and loyalty relationship

Bartikowski, Boris; Walsh, Gianfranco; Beatty, Sharon E. - In: Journal of business research : JBR 64 (2011) 9, pp. 966-972

Persistent link: https://www.econbiz.de/10009241411

Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences

Bartikowski, Boris; Walsh, Gianfranco - In: Journal of business research : JBR 68 (2015) 3, pp. 526-533

Persistent link: https://www.econbiz.de/10010496190

Using verbal qualifiers in international marketing research

Gierl, Heribert; Bartikowski, Boris - In: Der Markt : international journal of marketing 46 (2007) 3, pp. 115-124

Persistent link: https://www.econbiz.de/10003584491

Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad

Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 82 (2018), pp. 354-363

Persistent link: https://www.econbiz.de/10011771907

"Seeing is being" : consumer culture and the positioning of premium cars in China

Bartikowski, Boris; Cleveland, Mark - In: Journal of business research : JBR 77 (2017), pp. 195-202

Persistent link: https://www.econbiz.de/10011729911

Effects of "feeling right" about website cultural congruency on regular and mobile websites

Bartikowski, Boris; Gierl, Heribert; Richard, Marie-Odile - In: Journal of business research : JBR 121 (2020), pp. 420-428

Persistent link: https://www.econbiz.de/10012417363